Case Study: Tequila Orendain

How Tequila Orendain is Succeeding with Madana Inc.

The Last Mexican Owned Tequila

Tequila Orendain is one of the oldest and most authentic tequilas in Mexico. With a rich history, taste, and experience, that spans as far back as 1840, the name Orendain has been an important part of the whole tequila industry. With over 5,000 hectares of agave fields and a production of __#__ cases per year, Tequila Orendain has maintained itself as a top quality tequila producer all 100% Mexican owned and operated.

An Uphill Battle

Despite being a world-renowned Tequila with multiple awards, Orendain’s previous distribution partners had FAILED in helping them tap into the growing international markets. Being more concerned with acquiring their great family owned business, rather than helping them succeed.  When Orendain owners, refused to give up any stake in the family-owned business, they were faced with retaliation when it tried to tap into international markets. With no distribution points and no shelf space, Orendain remained true to itself, its rich history and authenticity.

Distribution Points 0%
Shelf Space 0%

A Relationship is Born

Madana is dedicated to building mutually rewarding relationships with our suppliers, focusing on providing resources for less advantaged and under-represented brands.  Being an authentic and family-owned business, Orendain represented the ideal client and aligned with Madanas mission. Passionate about the Orendain story, our sales force and team, with a combined expertise of 100+ years of US territory and the spirits industry, quickly got to work aggressively attacking their major challenges.

Madana brings and will always represent: Quality, history, heritage, family owned and operated.

What We Quickly Accomplished

Madana is dedicated to building mutually rewarding relationships with our suppliers, focusing on providing resources for less advantaged and under-represented brands.  Being an authentic and family-owned business, Orendain represented the ideal client and aligned with Madanas mission. Passionate about the Orendain story, our sales force and team, with a combined expertise of 100+ years of US territory and the spirits industry, quickly got to work aggressively attacking their major challenges.

  • JULY 2017

    Madana started working with Oredain

  • AUGUST 2017

    Madana successfully placed Orendain in a major nationwide market / retailer Total Wine & More.

  • OCTOBER 2017

    Orendain officially hit shelves at Total Wines & More. Just 4 months after signing with Madana!

Distribution Points 0%
Shelf Space 0%

Growth by Year

2017 - 0% Growth
2018 - 0% Growth
2019 - 0% Current 1st QTR Growth

Madana has played an essential part in our internationl distribution success!
– Name, Owner Orendain

A Thriving Authentic Family Business

Madana Inc. was able to break into the Market with Orendain. Orendain has gone from minimal units in the previous seven years within the same regional distribution footprint, to Madana breaking through the door to one of the most important national retailers, within 4 months of starting the relationship.